Owning your platform
The difference between an audience you can reach and an audience someone else can revoke. I learned this expensively.
Also called platform risk, rented audience
I created the @music account on Twitter in 2007 and ran it for sixteen years. In 2023, X took it back. I had no appeal process.
An audience built over sixteen years is a serious asset, but mine behaved more like a leased car than something I owned. I am not quitting social media. I am keeping the canonical copy somewhere I control and treating every platform as distribution.
Which is most of why this site exists as flat Markdown files in a git repository with no database and no CMS. If every platform I use disappeared tomorrow, the writing would still be here, and it would still be mine.
The same argument now applies to a second thing: a solo operation running on a single vendor account, revocable by an automated fraud model with no human in the path, is one false positive away from having no business.