Interesting things I’ve heard at Blogworld 2010: Day 2 — Social Media Consulting — Web Strategy

I’m currently here at Blogworld. And I’m hearing a lot of great stuff, so I want to put it down on paper (so to speak) here.

Keynote: Moderated by Hugh Hewitt, and Reid Wilson, panelists are Karen Hughes and Mark Penn.

We all know all media is becoming digital media, well, all politics is becoming digital politics
Surge in independents. This is not a red or blue country.
The biggest party in many ways is no party at all.
We are at a time again of ‘sustained voter discontent’
The people favor more power to the people, not the politicians
More people can be involved in politics now, due to the Internet.
There is no more ‘off the record’ – anything can be recorded at any time
Politics is one of the few things where there are only 2 choices. Things are trending toward more choices.
“I hope that more people reach out and identify the center. The center are the ones whos ideas shape elections”

During the Bush/Gore race, we didn’t have a Blackberry, and though Gore weird for having one.
We’ve moved from a 24hr news cycle, to a 1440 news cycle. That’s how many minutes are in a day.
Those candidates that engage their constituents where their constituents spend their time, will success by using Social Media.
She talks too fast to type much down…

Speed is essential in replying to opponents.
False stories spread faster then ever before.
– This went political awfully fast –
Hughes: At the State Department, I hired a team of foreign language bloggers to engage in other languages online.
Social Media needs to engage more effectively. Some candidates are just replacing New Media for Old Media.
Engage, that’s the ability to persuade
Hewitt mentioned that many comments are on Twitter about Hughes age comment. Which was that only those under 30 understand this medium.
The center is underrepresented on the Web.
Everyone has their news by the time the nightly news comes around
Wilson: “How do American’s get their news” Penn: “That answer is in flux”
The people themselves want more power.
Penn: Saying you know which politicians are authentic and which aren’t is laughable
Penn: Pain has an intense following, therefore and intense online following, but never able to gain a majority

Audio to come…