Last week I had the good fortune of having a few long conversations with my friend Ron Ploof. He was in
town for the Marketing Profs Digital Mixer in Scottsdale.
First off, Ron has often been my goto guy when it comes to bouncing ideas off of in the world of New Media. He’s a smart guy, and has been in this world for quite some time. On top of that, he’s just a great human being.
So when Ron was in town, we talked about a lot of things, but one in particular: niche. I first recall niche being presented when I was getting into podcasting in 2005. “What do I do a podcast about?” I would hear everyone asking. “Something niche that you are passionate about.” would be the responce. I’m sure that was good advice before podcasting, and it is surely good advice still today.
My problem though, is I keep wanting to go anti-niche, or mainstream. But as I was talking to Ron, he gently kept guiding me back to thinking niche. 
The example he heralded is BaconToday.com, a site started by Corey Scribner, a friend of mine & Ron’s from the Orange County Podcasters. BaconToday is just that, a daily site about bacon. “All things bacon?!” yup. It’s niche, and it has been wildly successful in just a few months.
So I say all that to say that thanks to Ron, and the countless others who have been preaching niche to me for the last three years, I am feeling a bity nichy… again… finally… I have a slew of ideas I’ve been playing with. I’m also thinking of the best way to present these ideas and to grow a community around them.
I’m not announcing anything here, just throwing down my thoughts. Your thoughts?
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